Mark Rich of Rich Perspectives does interesting things every day. Having found his home here in Jackson, he’s making his mark by helping businesses thrive. Come along as we sit down and catch up with Mark.
Tell us about yourself – where you’re from, what brought you to Jackson.
I was born in Decatur, Alabama and moved to Greenville, MS just before my eighth grade year with my mother and sister. I attended Mississippi State University and graduated with a Bachelors in Landscape Architecture in 2001. I accepted a job out of college with a Landscape Architectural firm in Nashville that subsequently fell through at the last minute (after I had signed a lease for an apartment), so I stayed. I eventually found a job with a planning firm in Nashville. While I was there, I started dating my future wife, Elizabeth Cope. She decided she wanted to change careers and work in Physical Therapy so she applied and was accepted to the UMMC Physical Therapy program here in Jackson. Shortly after she moved back to Jackson, I took a job with JBHM Architects and made the move as well.
Tell us about Rich Perspectives and what you do.
Rich Perspectives is an advertising agency of sorts. A very small advertising agency (me). However, I often use the word “we” when I describe Rich Perspectives because I use contractors on a regular basis when things are jumping. Rich Perspectives’ services are mainly divided into four categories:
- 3D Visualization – High-end 3D renderings and/or animation. We started out doing only architectural work, but now we dabble in product visualization as well. A subset of this service that we provide is 3D Camera Tracking. This is where we combine real footage with virtual footage. Check this link out to see an example. You probably recognize the parking lot.
- Film – We just recently purchased a Canon EOS-C300 Video Camera which allows us to shoot some really nice video and interview footage. We have done a few commercials (you might have seen the Highland Village Christmas spot), but our primary use for video is when we are creating capitol campaign videos, or promotional short films.
- Graphic Design
- Master Planning/Landscape Architecture – I still enjoy Landscape Architecture and I have had opportunities to work on several projects lately.
The diversity in services allows us to provide small to mid-sized companies with high-level content at a fraction of the cost. Major advertising agencies have major overhead and even then they usually have to farm out a service like 3D Visualization which increases cost to the client. I am attempting to cut out those costs to the client by providing the majority of the services they need in house. Obviously, I can’t cut out all of those costs, but more often than not we are able to at least reduce them substantially.
Here are a few links to videos we have created over the last couple of years.
https://vimeo.com/43256614 Rich Perspectives Demo Reel
https://vimeo.com/38860364 Mississippi Healthcare Corridor
https://vimeo.com/74009756 800 Park
What sets Rich Perspectives apart from other companies of its kind?
That’s a tough question. I think persistence maybe. My father-in-law always says “persist without exception” and that is the attitude that I have tried to adopt, to never give up. There have certainly been some times when I wanted to, especially during the recession, I mean look at the services we are providing…not exactly necessities, but I believe when God leads you to the Sea, He will make a way for you to get to the other side, and He has. It hasn’t been easy, but I believe this is where God has placed me for now, and that makes it a lot easier to keep plugging. My wife Elizabeth is another major reason why I am able to do what I do. Without her there is no way I would be able to make this work.
How did you choose this type of content creation as your profession?
I have always been interested in presentation methods as it relates to architecture and landscape architecture. I used traditional methods (pen, pencil, marker etc.) as did everyone else in college at that time, but while I was in Nashville, I started noticing a new method emerging. I did some research and ended up purchasing a software called Lightwave 3d and proceeded teach myself how to use it. Once I felt like I had a handle on it, I presented some of my work to my employer who then purchased the software. I was able to use it at work. It was at that point that I began to realize that this might be something I wanted to focus on. I continued to use the software in Jackson, while I was with JBHM, and after a couple of years decided to take a chance on Rich Perspectives.
When you aren’t helping clients with communicating their visions, what might we find you doing?
If I’m not at work, I am more than likely either with my family ( I have a little boy, 6, and a little girl, 4, and another little boy on the way) or in the woods hunting. I enjoy traveling as well.
What do you hope to see in your company’s future?
One of my good friends always gets on to me about not having a five year plan. I don’t have one, maybe one day I will sit down and write one out, but in the meantime my plan is to do the best that I can with what I have, and to continue to learn. I enjoy the satisfaction that comes with knowing that I did my best, and that my client is pleased. I enjoy being able to design and create, and I hope to be able to continue to provide those services. One day I would love to have the opportunity to film a documentary. That has been a dream of mine for a few years now, and I’m always looking for interesting projects.
For more on the work of Rich Perspectives, click here.